It can be difficult for brands that don't sell chocolate to advertise during the Easter season, which is why Trivago's Easter Egg ad proves to be such a unique marketing tactic.
The simple ad is featured on the site's main page, serving as an obvious yet unobtrusive banner that's encouraging consumers to book their vacations sooner rather than later. The ad reads: "Plan your Easter egg hunt here," and is accompanied by an adorable image of two painted eggs relaxing on a white sand beach. Users can search travel destinations and hotel deals underneath the ad.
Both entertaining and informative, this ad effectively encourages individuals to celebrate the Easter holiday from the comfort of somewhere a little warmer.
Easter Egg Travel Ads
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Trend Themes
1. Easter Season Advertising - Brands can leverage the Easter season to create unique and innovative marketing tactics, even if they don't sell chocolate.
2. Simple and Playful Advertisements - Simple yet playful advertisements can effectively capture consumers' attention and encourage action.
3. Holiday-themed Marketing - Embracing holiday themes in marketing can help brands connect with consumers on a more personal level and drive engagement.
Industry Implications
1. Travel and Hospitality - The travel industry can utilize holiday-themed ads to inspire individuals to plan and book their vacations.
2. Advertising and Marketing - The advertising industry can offer innovative approaches to help brands create compelling holiday-themed campaigns.
3. Online Booking Platforms - Online booking platforms can incorporate holiday-themed advertisements to attract more users and drive bookings.