Triton went from themes of rich and decadent youth in their recent ad campaign to violence and aggression in the Spring-Summer 2010 ads.
The ads show Brazilian top model Evandro Soldati as an aggressive knife and axe yielding killer with photography by Tony Kelly.
The psycho killer theme was recently used in an editorial in Dazed & Confused magazine, which shows our deep fascination with violence.
Implications - Shockvertising is an advertising technique that always attracts a great deal of media attention, and thus, has become a very effective technique for brand promotion. Through using some degree of shocking material within advertising, many brands are learning that they can attract far more media and consumer attention than with safe advertising themes.
Aggressive Advertising
Triton Goes Psycho Killer for their Spring 2010 Ad Campaign
Trend Themes
1. Shockvertising - The use of provocative and potentially offensive content in advertising to gain attention and create buzz.
2. Psycho Killer Theme - Incorporating violent and aggressive imagery into advertising campaigns as a way to appeal to consumers' fascination with violence.
3. Disruptive Advertising - Using advertising that is unconventional and unexpected to disrupt traditional advertising tactics and capture consumer attention.
Industry Implications
1. Fashion - The fashion industry can incorporate shockvertising and disruptive advertising into their campaigns to stand out and create buzz.
2. Entertainment - The entertainment industry can use the psycho killer theme in promotional materials for movies, TV shows, and video games to attract attention and interest from audiences who are fascinated by violence.
3. Marketing - Marketing agencies can explore the use of shockvertising to help their clients get noticed and differentiate themselves from competitors using traditional marketing methods.