The Trip app launched in late 2020 by "self-proclaimed metaphysical outlaw" Ronan Levy and Kori Harrison. The platform draws on the growing popularity of meditation and self-awareness apps but adds its own twist into the mix, given consumers a whole new way to achieve self-discovery.
The Trip app can be used for a variety of experiences, including meditation, breathwork, mood tracking, intention setting, personalized music, and guided journaling. In addition, the visual experience is also backed by research in modern neuroscience and psychology, enabling users to get the most out of their consciousness-expanding experiences. In order to achieve this informed backing for the experience, the founders of the Trip app consulted numerous sources, including medical doctors, psychologists, guides, "experienced and new trippers," as well as insights from various leading organizations.
Self-Guided Consciousness-Expanding Apps
The Trip App Takes You on a Visual Psychedelic Stroll
Trend Themes
1. Consciousness-expanding Apps - Apps that combine meditation, self-awareness, personalized music and visuals for an immersive self-discovery experience can revolutionize mindfulness therapy.
2. Psychedelic Self-discovery - Psychedelic-informed experiences, such as those offered by The Trip app, can disrupt the traditional meditation and self-help app market by offering users an exciting new approach to spiritual growth.
3. Integration of Neuroscience and Psychology - The trend of incorporating research in modern neuroscience and psychology in apps can lead to a new era of self-help app innovation which can yield more credibility and better results in users’ self-improvement journeys.
Industry Implications
1. Mindfulness Apps - Mindful meditation apps, such as Headspace, Calm, etc. can benefit from adding psychedelic-informed experiences to their platforms, or they may expand into other types of self-discovery experiences like what The Trip app is offering.
2. Music Streaming Services - Music streaming services, like Spotify, can create personalized music playlists for self-discovery or self-improvement purposes in partnership with self-awareness or mindfulness apps which can improve users' listening experiences.
3. Online Therapy and Counseling - Online therapy and counseling services, like BetterHelp and Talkspace, can use The Trip app’s approach of psychedelic-informed experiences to help patients with symptoms like depression or anxiety.