Packer works in collaboration with Reebok on the new Trinity Premier collection for the Fall 2020 season. The Trinity Premier is a running sneaker model that made its original debut by Reebok back in the early 00s. This time around, Packer gives the shoe an update that is seasonally appropriate.
The two brands explore two sides of the color spectrum, light and dark. The shoes are both made up of a blend of synthetic materials, predominantly mesh materials. This gives the shoe a sporty look with its transparent quarter panels. The lighter option spotlights the morning and afternoon with hues of sail, gray, brown, and beige. The darker option represents the evening with brown, darker steel grays, with navy blue accents.
Light-Themed Tonal Sportswear
Packer and Reebok Join Forces on the Trinity Premier Capsule
Trend Themes
1. Tonal Sportswear - Opportunity for disrupting the sportswear fashion industry by exploring new and innovative ways to work with different colors on athletic footwear.
2. Collaborative Shoe Design - Opportunity for brands to collaborate on limited edition collections to attract more customers and foster creativity in the industry.
3. Seasonal Updates - Opportunity to offer seasonal variations of popular athletic footwear to stay relevant and attract new customers throughout the year.
Industry Implications
1. Fashion Industry - This trend highlights the potential to disrupt the sportswear fashion industry by creating tonal color combinations for athletic footwear that are aesthetically pleasing and functional.
2. Collaboration Industry - This trend highlights the potential for brands to collaborate more often in the sportswear industry to foster innovation and produce limited edition collections that capture the attention of consumers.
3. Athletic Footwear Industry - This trend highlights the importance of introducing seasonal variations to athletic footwear collections to attract new customers and remain competitive in the market.