Luxury fashion house Versace launches a new design iteration of the Trigreca sneaker model for the season. The house is known for its iconic Medusa head motif and Greca patterning. This time around, the shoe is decorated with the Greca pattern throughout.
It takes the famous motif, which has been prominent since 1988, and updates it for this year's seasonal range. The midsole displays this pattern in a twisted black and white palette and on top of this is a gray foundation that makes up the upper's base. It is overlayed with hues of blue and black to add more tonal dimension to the model. Branding details can be found on the throat, beneath the collar, tongue tag, and at the heel.
Dramatic Patterned Luxe Sneakers
Versace's Trigreca Sneakers are Detailed with Branded Emblems
Trend Themes
1. Luxury Sneakers - The rise of luxury sneakers opens up opportunities for brands to innovate with unique designs and branding details.
2. Iconic Motifs - Updating and reimagining iconic motifs provides opportunities for designers to create fresh iterations of classic designs.
3. Tonality in Design - Exploring tonality in design can add depth and dimension to products like sneakers, creating unique and eye-catching designs.
Industry Implications
1. Fashion - Fashion brands can tap into the luxury sneaker trend by creating unique designs and incorporating branding details into the shoes.
2. Footwear - The footwear industry can differentiate themselves by experimenting with tonality and creating fresh iterations of classic designs in their products.
3. Accessories - Accessories brands can expand their product lines and create a strong brand identity by offering luxury sneakers with unique designs and branding details.