After introducing the award-winning, best-selling Triclone Skin Tech Foundation, Haus Labs by Lady Gaga is launching the newest addition to its makeup line, Triclone Skin Tech Concealer. This multitasking clean beauty product boasts blurring, brightening and concealing benefits, plus the proven ability to depuff after 14 days of use.
This Sephora exclusive is coming to consumers in 31 shades across 6 shade families, which are loaded with more than 20 skincare ingredients. There's patent-pending Fermented Arnica, as well as BioTech Caffeine, which Lady Gaga herself describes as "a bio-engineered alternative that is significantly more effective than traditional caffeine."
Developed in Korea, this advanced concealer provides medium coverage with the comfort of a second-skin feel and long-wearing staying power.
Multi-Action Concealers
The Triclone Skin Tech Concealer Covers, Blurs, Brightens and Depuffs
Trend Themes
1. Clean Beauty Products - The rise of clean beauty products is creating opportunities for multi-action concealers that offer blurring, brightening, and concealing benefits along with skincare ingredients.
2. Skincare-infused Makeup - The trend of skincare-infused makeup is driving the development of multi-action concealers that not only provide coverage but also contain beneficial skincare ingredients.
3. Second-skin Feel Cosmetics - The demand for cosmetics that provide a second-skin feel is inspiring the creation of multi-action concealers with medium coverage and long-wearing staying power.
Industry Implications
1. Cosmetics Industry - The cosmetics industry has the opportunity to capitalize on the trend of clean beauty products by developing multi-action concealers that meet consumer demands.
2. Skincare Industry - The skincare industry can expand its reach by entering the makeup market with skincare-infused multi-action concealers.
3. Beauty Retail Industry - Beauty retailers can attract customers by offering a variety of multi-action concealers that provide a second-skin feel and contain beneficial skincare ingredients.