The visual language of this tribal branding strategy has an interesting effect on the observer. Consumers often feel quite out of touch with the source of the food products that they buy, but the graphic treatment of these cocoa canisters expresses the origin with a deep-roots reference to cultures that worshipped the land.
Valeriya Mikhaylover designed Tribe cocoa packaging to contain three varieties of powder that come from different regional cacao seeds. The crops are grown in old Cherokee, Apache and Navajo soil, and the artistic culture of these communities is what influenced the appearance of each ornate tube. This tribal packaging concept illustrates cherished domesticated plants, animal glyphs, totems, faces and geometric patterns in earthy tones. It strives to create a profound connection between the consumer and the source.
Patterned Totem Packaging
Cocoa Tribal Branding Emulates the Art of South American Aboriginals
Trend Themes
1. Cultural Branding - Creating packaging that incorporates the artistic and cultural elements of a specific community or region can create a deeper connection with consumers.
2. Origin Story Packaging - Using packaging design to tell the story of a product's origin and the communities or cultures involved can enhance the perceived value and authenticity of the product.
3. Eco-conscious Design - Integrating earthy tones and sustainable materials in packaging design can appeal to environmentally conscious consumers.
Industry Implications
1. Food & Beverage Packaging - The food and beverage industry can leverage cultural branding and origin story packaging to differentiate their products and create more meaningful connections with consumers.
2. Artisanal and Specialty Products - Artisanal and specialty product industries can capitalize on eco-conscious packaging design, showcasing their commitment to sustainability and the use of natural resources.
3. Tourism and Travel - The tourism and travel industry can incorporate cultural branding and origin story packaging to create unique souvenirs that evoke a sense of place and promote local cultures.