Danielle Brooks, best known for her portrayal of Orange is the New Black's Tasha "Taystee" Jefferson, has turned to fashion as her latest platform to promote body positivity, after revealing a partnership with the clothing brand Universal Standard, and a new clothing line titled the 'Tria Collection'.
Universal Standard is a direct-to-consumer brand that offers its items in sizes from 10 to 28, giving more women the opportunity to wear high-quality designer fashion. The partnership with the actress serves as a continuation of the brand's series, which asks the question:"If you could design three pieces that you always wished you had in your closet, but could never find, what would they be?" The three pieces include an elegant off-the-shoulder dress, overalls and a poplin dress, that was inspired by Solange.
Celebrity Direct-to-Consumer Fashions
Danielle Brooks' 'Tria Collection' is Stylish and Inclusive
Trend Themes
1. Direct-to-consumer Fashion - The rise of direct-to-consumer fashion brands like Universal Standard creates opportunities for inclusive sizing and personalized shopping experiences.
2. Body Positivity and Representation - The partnership between Danielle Brooks and Universal Standard highlights the demand for inclusive fashion that celebrates diverse bodies and promotes body positivity.
3. Celebrity-driven Fashion - Celebrity collaborations like the 'Tria Collection' provide opportunities for brands to leverage star power and create exclusive and highly sought-after fashion collections.
Industry Implications
1. Fashion - The fashion industry can take advantage of direct-to-consumer models and collaborations with celebrities to reach a broader customer base and explore innovative design concepts.
2. E-commerce - The rise of direct-to-consumer fashion brands presents opportunities for e-commerce platforms to cater to diverse customer preferences and streamline the shopping experience with advanced personalization tools.
3. Entertainment - The partnership between Danielle Brooks and Universal Standard highlights the intersectionality between the fashion and entertainment industries, showcasing the potential for cross-industry collaborations and audience engagement.