The new TRESemmé® Pro Collection is formulated using the brand's advanced technologies and features three signature wash and care product lines. The products offer long-lasting styling results after every wash and boast luxurious fragrances that the brand is known for.
Available in February 2021, the new TRESemmé® Pro Collection features a Keratin Repair Shampoo and Keratin Repair Conditioner that are designed with "smart Bond Plex™ Technology," to repair damaged bonds and leave hair stronger and smoother. The collection's other hair care systems include a Scalp Detox Shampoo and a Scalp Detox Conditioner that are designed to purify one's hair and scalp from excess buildup, along with the Maximum Lengths Shampoo and Maximum Lengths Conditioner, designed to "prolong the time between hair trims by sealing split ends and preventing further breakage."
Offering premium salon results at home, the new TRESemmé® Pro Collection is also affordable and makes DIY styling easy and effective -- especially important as consumers continue to socially distance at home during the COVID-19 pandemic.
Premium Affordable Haircare Lines
The New TRESemmé® Pro Collection Offers Salon Quality Results
Trend Themes
1. Premium Affordable Haircare - The trend towards premium affordable haircare lines presents an opportunity for brands to create high-quality products at accessible prices.
2. Smart Haircare Technology - The use of smart haircare technology, like the smart Bond Plex™ Technology in TRESemmé® Pro Collection, presents an opportunity for brands to innovate and improve haircare results.
3. DIY Hair Care - DIY hair care, given the continued need for social distancing during the pandemic, presents an opportunity for brands to offer convenient and effective at-home styling solutions.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can innovate around the trend of premium affordable haircare to offer accessible and effective haircare products.
2. Technology - The use of smart haircare technologies presents opportunities for innovation within the technology industry, including the development of more advanced haircare tools.
3. Ecommerce - As DIY hair care continues to be popular, the ecommerce industry can offer efficient and convenient channels for customers to purchase haircare products online.