Live trend hunting is one of my favourite past times, which is why I love the Trendspotters group of Flickr. Members collaborate to share photographs of some of the neatest discoveries they madke in real life.
Since the group is open to anyone, the Flickr pool has the potential to include inspiring features from all around the world.
The gallery features 10 images from the group. My favourite has to be the olive oil shaped like a cologne bottle, but the strangest is the pasta cone.
Trend Hunting on Flickr
Trendspotters Photo Pool
Trend Themes
1. Live Trend Hunting - The trend towards real-time trend hunting is accelerating with the proliferation of social media platforms, offering numerous opportunities to businesses to leverage consumer behaviour data in real-time.
2. Collaborative Photography Sharing - Collaborative photography sharing platforms are emerging as increasingly popular tools for reporting new trends for businesses to tap into new market segments.
3. Global Trendspotting - As global access to trendspotting platforms like Trendspotters group of Flickr increases, businesses will require greater insights into trends from all around the world.
Industry Implications
1. Social Media Engagement - Social media engagement and advertising will continue to play an important role in creating and capitalizing on trends.
2. Fashion & Design - Fashion and design industries, particularly those focusing on smaller, home-grown brands, can use live trend hunting to tap into the market and showcase unique products.
3. Consumer Goods Marketing - Consumer goods marketers can leverage trendspotting data to develop market segments and create innovative campaigns that target new audiences.