When developing a mobile and tablet app for our site, Trend Hunter's main concern was the same as many others looking to make the transition: keeping branding consistent. This is why Eran Barley, Director at Sela Canada and Project Lead on the development of Trend Hunter's app, chose Windows 8 as our main development tool.
One of the biggest challenges faced by Trend Hunter during the app's development was the pressure of creating the app within 3 weeks in time for the Windows 8 launch. Thankfully, according to Barley, the Microsoft development tools enabled for smooth collaboration. He states, "[The Tools] created an "eco system" working around the clock, 24/7; when something was approved [in Toronto] in the afternoon, the day after, throughout working around the world, the client could receive something the morning after."
Download the App and watch the video at the Windows Store
Windows 8: The Developer Story of the Trend Hunter App is Accessible at the Windows Store
Trend Hunter Windows App
Trend Themes
1. Consistent Branding - Disruptive innovation opportunity: Develop tools or platforms that help businesses maintain consistent branding across different devices and platforms.
2. Efficient Collaboration - Disruptive innovation opportunity: Create tools or technologies that facilitate seamless collaboration and communication between teams located in different time zones.
3. Accelerated Development - Disruptive innovation opportunity: Explore methodologies and technologies that enable businesses to develop and launch apps within tight deadlines.
Industry Implications
1. Mobile App Development - Disruptive innovation opportunity: Innovate new approaches or technologies for faster and more efficient mobile app development.
2. Software Development - Disruptive innovation opportunity: Develop tools or frameworks that streamline the software development process, reducing the time and effort required.
3. Cross-platform Integration - Disruptive innovation opportunity: Create solutions that seamlessly integrate different operating systems and platforms, enabling businesses to reach a wider audience.