The Frock Report at The Times featured Trend Hunter TV this week, in a special feature on fashion trends for the new year. The episode The Times chose was called ‘Credit Crunch Couture,’ and can be seen above.
An excerpt from The Frock Report feature:
The dawning of each new year brings with it an abundance of futurists, necromancers and fortune tellers reading the entrails and casting the bones so that we less prescient mortals will have an inkling of impending developments.
Web based Trendhunter.com have produced this little vid - their top trend for 2009 " no 1. CREDIT CRUNCH COUTURE (Economy / Fashion) – From DIY jewelry to home-made shoes, the rediscovery of individual clothing is being fuelled by our troubled economy. Interest in DIY is even sparking top designers like Hermes, with their DIY status bags and Vivienne Westwood who showcased a collection of clothing made from towels, curtains and scrap material. "
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The Times: Trend Hunter TV Featured
The Times: Trend Hunter TV Featured
Trend Themes
1. Credit Crunch Couture - Opportunity for fashion designers and retailers to explore DIY fashion trends driven by the troubled economy.
2. DIY Jewelry - Opportunity for jewelry designers to create and market DIY jewelry designs that cater to the resurgence of individuality in fashion.
3. Rediscovery of Individual Clothing - Opportunity for fashion brands to embrace and promote individualistic clothing options made from unique materials like towels, curtains, and scrap material.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of credit crunch couture to innovate and offer consumers unique, budget-friendly clothing options.
2. Jewelry - The jewelry industry can tap into the DIY jewelry trend by creating and marketing DIY jewelry kits and customizable jewelry pieces.
3. Retail - Retailers can capitalize on the resurgence of individual clothing by curating collections that feature unique, handmade clothing items and promoting them as a sustainable option in the fashion market.