PANTONE works in collaboration with Trek Bicycles to present a wide range of color options featuring PANTONE's series of 175 new colors. It is sectioned off into two main moods: New Age Pastels and Shadows. The new bike designs are a perfect balance of light and dark to create a design that is smooth and visually pleasing.
The Dualities palette separates into two contrasting sides: airy and playful pastel colors and a more moody and dramatic shade. When it is joined on a Trek Project One bike frame, it brings a sense of harmonious design, creating a beautiful aura reminscent of the sky and its movements. There are soft pink and blue tones joined by deep black and cloudy greys.
Landscape Tonal Bike Series
PANTONE and Trek Bicycles Launch a New Range of Palettes
Trend Themes
1. Color-centric Bike Customization - The collaboration between PANTONE and Trek Bicycles showcases a vast selection of color choices, emphasizing personalization in bike aesthetics.
2. Mood-based Design Palettes - Separating the Dualities palette into New Age Pastels and Shadows offers a design approach that harmonizes light and dark, playing on emotional resonance.
3. Aesthetic-driven Mobility Products - Utilizing visually appealing color schemes that balance airy pastels with dramatic darks can attract consumers seeking both performance and style in mobility products.
Industry Implications
1. Bicycle Manufacturing - The introduction of customizable color palettes in bikes aligns with a growing consumer demand for personalized transport solutions.
2. Outdoor Recreation - Incorporating fashionable and mood-centric designs into outdoor gear enhances the consumer experience, making it more engaging and visually satisfying.
3. Design and Color Industry - Expanding the application of specialized color palettes to new product ranges highlights a potential growth area for the design and color sector.