These new Tree Hut body washes are being launched by the brand as a way to help consumers feel refreshed, while also nourishing their skin. The products are formulated with a foaming gel formula that will remove dirt off of skin as it works to support the microbiome thanks to gentle surfactants. The product also works to gently remove excess oil, while the hydrating oil complex in the formula uses a series of antioxidants to nourish the skin.
Senior Marketing Manager Hazel Smith spoke on the new body washes saying, "Seeing so many loyal fans tagging us and sharing their body care regimens in the last year, we knew we had to elevate our offerings to include a new shower essential featuring our iconic Tree Hut scents that consumers already love, infused with quality ingredients for cleansed, hydrated and glowing skin."
The Tree Hut body washes come in four varieties to choose from including Moroccan Rose Body Wash, Coco Colada Body Wash, Vitamin C Body Wash and Watermelon Body Wash.
Gentle Beneficial Body Washes
These New Tree Hut Body Washes Help Skin Reset
Trend Themes
1. Microbiome-supporting Body Washes - Tree Hut's new body washes are formulated with gentle surfactants that support the skin's microbiome, providing a disruptive innovation opportunity for the personal care industry.
2. Antioxidant-infused Body Washes - The hydrating oil complex in Tree Hut's new body washes uses a series of antioxidants to nourish the skin, suggesting a potential disruption in the beauty industry's focus on topical application of antioxidants.
3. Scent-infused Body Washes - Tree Hut's new body washes offer iconic scents such as Moroccan Rose and Coco Colada, which could disrupt the fragrance industry's offerings by branching into personal care products.
Industry Implications
1. Personal Care Industry - Tree Hut's new body washes, with their foaming gel formula and emphasis on gentle ingredients, mark a possible shift towards more wholesome and nourishing personal care products.
2. Beauty Industry - Tree Hut's new body washes, with their antioxidant-infused formula, introduce a new approach to skincare that combines the benefits of topical application and internal nourishment.
3. Fragrance Industry - Tree Hut's new body washes, with their variety of scents, create a potentially innovative avenue for the fragrance industry to expand into personal care products with a focus on scent experience.