UK-based home improvement retailer Travis Perkins recently announced it will be open online, offering a click and collect service along with direct delivery to one's door.
The company is "one of the largest suppliers of building materials to the UK’s building and construction industry" and prides itself on its dedication to "product quality and expert customer service." Its latest television ad promotes the retailer's new transition to an e-commerce space -- a marketing move that has been especially beneficial during the COVID-19 pandemic as home improvement and DIY projects are on the rise.
The ad highlights Travis Perkins' vast product range of bricks, timber, power tools and more, along with essentials for landscaping, drainage, painting, decorating and plumbing home maintenance projects.
Virtual Renovation Supply Orders
Travis Perkins is Now Open Online in Light of COVID-19
Trend Themes
1. Online Home Improvement Retail - Travis Perkins switches to an e-commerce space, providing online click and order alongside a same-day dispatch service
2. Rise in Home Improvement and DIY Projects - The COVID-19 pandemic has led to an increase in home improvement and DIY projects and thus presenting a potential boosting of the related industries.
3. Virtual Construction Supply - More companies are expected to provide online services for constructions supplies, allowing provision of actual products to construction sites and home maintenance projects.
Industry Implications
1. Building & Construction Supplies - Travis Perkins provides a wide range of building and construction supplies to the individuals and construction sites
2. Landscaping & Plumbing Services - Companies providing landscaping and plumbing services could benefit from the increased range of products available online through Travis Perkins.
3. Home Services - With the rise in home improvement and DIY projects, there is potential for home service companies to collaborate with Travis Perkins to provide more efficient and effective services for their customers.