With a growing number of millennials saving up for experiences rather than material goods, the booking platform Travel Together has begun offering curated vacation experiences. Unlike other booking platforms, Travel Together combines elements of traditional travel with music-focused experiences to create unique, millennial-centric vacation packages.
Travel Together is an online booking platform that allows users to organize trips based around concerts, festivals and other major events. The platform then allows users to book their flight and accommodations around these curated experiences. Bringing the experience full circle, the platform also connected users with "other party people from around the world who have come together to celebrate their freedom."
With destinations including travel hotspots such as Ibiza, Las Vegas and Marbella, the travel platform is ideal for millennials who are willing to travel for the best music and entertainment.
Music-Focused Travel Platforms
Travel Together Combines Flights and Hotels with Entertainment
Trend Themes
1. Curated Experiences - Disruptive innovation opportunity: Develop a platform that curates unique vacation experiences based on specific interests or themes, such as food or sports.
2. Millennial-centric Travel - Disruptive innovation opportunity: Create a travel platform that appeals specifically to millennials, offering tailored services and experiences that align with their values and preferences.
3. Integration of Entertainment and Travel - Disruptive innovation opportunity: Build a platform that seamlessly combines the booking of flights, accommodations, and entertainment activities, providing users with a convenient all-in-one solution.
Industry Implications
1. Travel and Tourism - Disruptive innovation opportunity: Develop innovative technologies or services that enhance the travel experience, such as virtual reality tours or personalized trip planning AI.
2. Concert and Event Planning - Disruptive innovation opportunity: Create an online platform that simplifies and streamlines the process of organizing and booking events, connecting event organizers with venues, suppliers, and attendees.
3. Social Networking and Community Building - Disruptive innovation opportunity: Build a social networking platform focused on connecting people with shared interests or experiences, creating a global community of like-minded individuals.