The Four Seasons company is starting a travel podcast series that will run by influencers. The travel podcast series is titled, 'Take the Leap,' and it will encourage consumers to travel with the extra time the Leap Year provides. The podcast was released on February 29th, and there will be three total episode
The first episode details the travels of Jessica Nabongo, who discusses her trip to Tuscany, Italy, which was catered by the Four Seasons.
The podcast series may connect with consumers, due to the fact that many people prefer consumable digital content to conventional advertising campaigns. This is because content like the 'Take the Leap' podcast is similar to the content that many consumers listen to recreationally.
Travel Podcasts Series Launches
Four Seasons Made a Branded Podcast Encouraging Leap Day Travels
Trend Themes
1. Travel Podcasts - Creating branded travel podcasts to promote destinations and services.
2. Influencer Marketing for Travel Brands - Leveraging influencers to share travel content and promote brand awareness.
3. Content Marketing for Travel Brands - Utilizing digital content to engage with consumers and promote travel experiences.
Industry Implications
1. Travel and Hospitality - Travel brands can leverage podcast series to promote destinations and services.
2. Marketing and Advertising - Influencer and content marketing can be effective strategies for travel brands.
3. Media and Entertainment - Branded podcasts can offer a new form of entertainment and storytelling for consumers.