One of the amazing things about Instagram is it not only allows you to follow a visual record of what your friends are up to, there is also a lot of room for inspirational imagery and aspirational travel Instagram accounts. Rachel Ryle, however, puts a quirky spin on her travel documentation. The illustrator and animator documents the places she's been by creating cute illustrated stop-motion videos and uploading them to the popular photo-sharing platform.
Based out of Colorado, Rachel Ryle has been uploading the stop-motion animations for a while. Lately she has switched things up and is focusing on content inspired by her recent trip to Europe. The travel Instagram posts demonstrate country-specific activities, like English tea time.
European Themed Animations
Rachel Ryle's Quirky Travel Instagram Posts are Stop Motion Videos
Trend Themes
1. Quirky Stop-motion Videos - Opportunity for brands to create unique and engaging content through stop-motion animations.
2. Aspirational Travel Accounts - Potential for travel companies to showcase destination experiences and inspire wanderlust through Instagram.
3. Localized Cultural Content - Opportunity to promote cultural diversity and heritage through country-specific activities on social media platforms.
Industry Implications
1. Animation - Disruptive innovation opportunities in creating innovative and visually captivating animations for various industries.
2. Travel and Tourism - Opportunities for travel agencies, hotels, and tourism boards to leverage Instagram for destination marketing.
3. Social Media Marketing - Opportunity for marketers to embrace creative storytelling techniques like stop-motion animations to engage audiences on social media platforms.