Virgin America has come to be known as a young and hip airline and continues to put this image forth with its newest travel filter for Snapchat.
The branded Snapchat geofilter is designed to put a frame around selfie photos that resembles a rounded airline window that also shows some of the soothing purple-hued lights that are used on the inside of the aircraft cabins. At the bottom of the image, there's text that reads "Wheels Up," with space for a Snapchat user to input their departure code. So far, the branded filter is available in the Denver, Los Angeles, San Francisco, Seattle and John F. Kennedy in New York terminals.
Virgin America is now the first airline carrier to offer a branded geofilter on the ephemeral photo- and video-sharing app.
Branded Airline Geofilters
Virgin America's Geofilter Frames Selfies with Tinted Airplane Windows
Trend Themes
1. Branded Geofilters on Social Media - The trend of using branded geofilters on social media has potential for airlines to differentiate themselves and advertise in a unique way.
2. Creating a Young and Hip Brand Image - The trend of creating a young and hip brand image has potential for airlines to attract younger audiences and stand out in a crowded market.
3. Creative Marketing Strategies - The trend of implementing creative marketing strategies has potential for airlines to increase brand awareness and engage with customers in new and exciting ways.
Industry Implications
1. Airline Industry - The airline industry has the opportunity to utilize branded geofilters on social media to create a unique brand image and increase brand awareness.
2. Social Media Industry - The social media industry has the opportunity to collaborate with airlines to create custom filters that appeal to users and increase engagement on their platforms.
3. Marketing Industry - The marketing industry has the opportunity to help airlines develop and implement creative marketing strategies to differentiate themselves in a crowded market.