Those with a love of travel and social media will want to take advantage of a new incentive from Icelandic budget airline Wow Air. The carrier is looking for four 'SnapTravelers' who will be treated to an all-expenses paid trip around the world, so long as they share snippets of their entire adventure on Snapchat.
In order to apply to be a SnapTraveler, Snapchat users are being asked to submit a story to Wow Air's website. The ideal candidates will be creative, ambitious and fun with a passion for adventure and storytelling.
With one-way fares as low as $99, Wow Air already has appeal to budget-focused travelers, particularly young students and professionals. In place of expensive advertising campaigns, Wow Air uses uses social media initiatives like these across Instagram, Facebook and Tinder in order to amplify its reach to young world travelers.
Snapshot Travel Incentives
Wow Air's Influencers Will Share a Love of Travel and Social Media
Trend Themes
1. Snaptravelers - Snapchat users being selected to travel the world in exchange for sharing their adventures on social media.
2. Budget-focused Travel - Low-cost airlines like Wow Air offering affordable one-way fares to attract budget-conscious travelers.
3. Social Media Marketing - Companies like Wow Air utilizing social media platforms like Instagram, Facebook, and Tinder to reach a younger audience.
Industry Implications
1. Airline - Airlines offering incentives like all-expenses paid trips to generate brand awareness and attract customers.
2. Travel - Travel industry responding to the demand for affordable travel options by offering low-cost fares and creative marketing campaigns.
3. Social Media - Companies leveraging social media platforms as a marketing tool to engage with customers and increase brand visibility.