Trash Can Couture

Simon Rasmussen Promotes Fashionable Upcycling for Spring 2011

As the impact of the recession continues to make its presence felt, fashion takes inspiration from a new financial landscape. Trash can couture, which sees designers literally raiding the bin, represents a new take on fashionable upcycling.

Simon Rasmussen drew from this mentality in his Spring Summer 2011 collection, stuffing puffas with fabric and plastic bags, and by embellishing oversized coats with newspaper, cheese garters and plastic cups. Burnt denim and coats created from reappropriated quilts completed the look, cocooning the wearer in a soft and protective shelter that provides a new urban hermit.
Trend Themes
1. Trash Can Couture - Fashion designers are creating high-end fashion using materials discarded in trash cans, presenting an opportunity for upcycling and sustainable fashion.
2. Fashionable Upcycling - The trend of upcycling in fashion is gaining popularity as designers repurpose materials to create unique and environmentally-friendly clothing.
3. Reappropriated Quilts - Quilts are being repurposed in fashion, providing an opportunity for innovative and cozy designs.
Industry Implications
1. Fashion Design - The fashion design industry can take advantage of the trend of trash can couture by exploring innovative ways to use discarded materials and promote sustainability.
2. Textile Recycling - The textile recycling industry can benefit from the rise of fashionable upcycling by developing efficient processes to repurpose discarded fabrics and reduce waste.
3. Environmental Sustainability - The environmental sustainability industry can capitalize on the trend of repurposing quilts by promoting sustainable practices and encouraging the use of eco-friendly materials in fashion and home decor.

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