While I could use a GPS device to find my polling place or that great restaurant I always hear about, the new campaign for Alfer GPS Sale and Installation uses a different unorthodox approach to get you to buy their product: transsexuals and thieves as a scarevertising technique.
How do they do it? How about ending up in the seedy Stroke avenue instead of Stock avenue? And let’s hope you can make it with all your money and your car intact through Crook avenue, while you were looking for Cook avenue.
The cheeky campaign was photographed by Marcel Boldú for DRAFTFCB Caracas, Venezuela with creative directors Macoco Moreira, Carlos Rusconi, art director Daniel Méndez and copywriter Macoco Moreira.
Transsexual & Theft Scarevertising
‘Alfer GPS Sale' and Installation' Ads
Trend Themes
1. Unorthodox Advertising - Exploring unconventional methods to grab consumers' attention and increase product visibility.
2. Scarevertising - Utilizing fear and shock tactics in advertising to evoke strong emotional reactions and drive consumer behavior.
3. Location-based Marketing - Leveraging GPS technology to deliver targeted advertisements based on consumers' physical location.
Industry Implications
1. Advertising - An industry that can capitalize on unique and creative approaches to advertising campaigns.
2. Technology - The use of GPS technology in advertising presents opportunities for innovation and personalized consumer experiences.
3. Automotive - Exploring ways to integrate location-based advertisements into car navigation systems or connected vehicle platforms.