In response to the majority (53%) of Gen-Z saying that they are finding it difficult to get on the career ladder because of the average cost of attending job interviews, Trainline opened its first-ever fashion pop-up to provide members of the public free clothing suitable for interviews.
Trainline surveyed 2,000 adults across the UK and found that "the average pursuit for a new role costs 16-24-year-olds a total of £103.15, with candidates typically spending £31.28 on new clothes and £22.54 on travel to simply attend the interviews before securing a job offer."
The Interview Store aims to help Gen Z kick-start their careers with pre-loved clothing sourced from second-hand suppliers. This sustainable angle promises to align with the values of Gen Z, of which two-thirds are actively looking for a new job.
Pop-Up Interview Stores
Trainline's Fashion Pop-Up Preps Gen Z for Interviews with Free Clothing
Trend Themes
1. Pop-up Interview Stores - The rise of pop-up interview stores presents an opportunity to disrupt the traditional job application process by providing job seekers with access to affordable or free interview attire.
2. Sustainability in Fashion - Gen Z's emphasis on sustainability creates an opportunity for the fashion industry to innovate by providing more eco-friendly and affordable clothing options for job seekers.
3. Virtual Interviews - The COVID-19 pandemic has spurred an increase in virtual interviews providing an opportunity for the technology industry to develop innovative solutions that streamline the virtual interviewing process for young job seekers.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on the rise of pop-up interview stores by partnering with companies to provide affordable or free interview attire to job seekers.
2. Sustainable Fashion - Sustainable fashion companies could collaborate with pop-up interview stores and provide pre-loved clothing to help job seekers, which is also environmentally responsible.
3. Technology Industry - The technology industry could disrupt the traditional interview process by innovating solutions for virtual interviews that make them more accessible, affordable, and efficient for job seekers.