maharishi launches a collection for the Fall/Winter 2020 season honoring traditional Vietnamese embroidery techniques. The London fashion label launches a set of tees, hoodies, sweats, trousers, overshirts, and a tapestry for the colder temperature. The capsule reworked a traditional Vietnamese form of embroidery with a heavy inspiration from artwork by Story Cloth made by the Montagnard mountain tribes in the Vietnamese Highlands.
These artful tapestries showcase bloodshed and the violence that the Hmong people gone through during the Vietnam War. The seasonal capsule altered this harsh concept to a new perspective. The brand takes the traditional idea and translates messages of love, unity, and piece through embroidery. The color palette of the seasonal collection is earthy and dark with olive green, maroon, and black.
Vietnamese Embroidery Fall Fashion
maharishi Honors Traditional Vietnamese Design Accents
Trend Themes
1. Traditional Vietnamese Embroidery - Opportunity for brands to incorporate traditional Vietnamese embroidery techniques into their designs and products, infusing cultural heritage into contemporary fashion.
2. Art-inspired Fashion Capsule Collections - The trend of creating fashion collections inspired by art forms provides brands with the opportunity to collaborate with artists and showcase unique and meaningful designs.
3. Reinterpreting Historical Narratives - There is a growing trend of reimagining historical narratives through fashion, allowing brands to transform stories of struggle and violence into messages of love, unity, and peace.
Industry Implications
1. Fashion and Apparel - Fashion brands can explore incorporating traditional Vietnamese embroidery techniques and art-inspired capsule collections into their products and designs.
2. Art and Design - Artists and designers can collaborate with fashion brands to create collections that draw inspiration from various art forms, such as traditional Vietnamese embroidery.
3. Textile and Home Decor - The trend of reinterpreting historical narratives through embroidery presents opportunities for the textile and home decor industry to create unique and meaningful tapestries and decor items.