Korean designer, Joongho Choi, has designed a modern re-interpretation of traditional Korean lanterns called Chorong.
Chorong comes in 2 versions: one with traditional light bulbs, and the other with LED. As a hanging light it can direct the light by pivoting on the pole, or can be held by hand, or can hang down on a fixed metal pole. The Chorong by Joongho Choi lets you decide how traditional or modern you want to be.
Minimalist Lanterns
Joongho Choi Creates Traditional Asian Lighting With a Twist
Trend Themes
1. Modern Traditionalism - Opportunity to create modern designs that incorporate traditional elements.
2. Adaptive Lighting - Opportunity to create lighting solutions that are versatile and can be used in various settings.
3. Sustainable Materials - Opportunity to incorporate sustainable materials into traditional designs, creating environmentally conscious products.
Industry Implications
1. Lighting - Opportunity for lighting companies to create new designs that are more versatile and sustainable.
2. Home Decor - Opportunity for home decor companies to create modern designs that incorporate traditional elements.
3. Artisan Crafts - Opportunity for artisan craft companies to expand their market by creating contemporary designs that incorporate their traditional craft techniques.