Toys R Us is taking a greener approach to appeal to environmentally conscious customers with a launch of a new eco-friendly line of toys. To mark their Earth Day launch, they've also recreated their logo.
The line will include items like unprocessed wood toy and dolls made of untreated organic cotton, all coloured with natural dyes.
The new logo will feature the brand name, but will feature a reversed letter "R" which will be in green. The packaging, which is at least 70% recycled, is all earth tones, and will feature the image of a leaf surrounded by text that reads, "Recycle, Renew, Reuse, Re-think."
Eco-Friendly Toys
Toys R Us Goes Green
Trend Themes
1. Eco-friendly Toys - The trend of creating eco-friendly toys opens up opportunities for innovative companies to develop sustainable and non-toxic playthings for environmentally conscious customers.
2. Untreated Organic Cotton - The trend of using untreated organic cotton in toy manufacturing presents disruptive innovation opportunities for businesses to create safer and more sustainable alternatives to conventional synthetic materials.
3. Natural Dyes - The trend of utilizing natural dyes in toy coloring provides a chance for companies to develop innovative and eco-friendly alternatives to traditional synthetic and potentially harmful colorants.
Industry Implications
1. Toy Manufacturing - Toy manufacturers have the opportunity to disrupt the industry by incorporating eco-friendly materials and manufacturing processes to meet the growing demand for sustainable and non-toxic toys.
2. Packaging - The packaging industry can seize disruptive innovation opportunities by offering eco-friendly and recyclable packaging solutions that align with the increasing demand for sustainable products.
3. Textile Industry - The textile industry can capitalize on the trend by producing organic and untreated cotton fabrics suitable for toy manufacturing, catering to the market demand for safe and sustainable materials.