Toyota thinks that sometimes you gotta overlook and forgive a man's wrongdoing, as long as he is driving a Prius!
This new Toyota Prius campaign uses a backdrop of three pretty immoral acts with the tagline, “Well, at least he drives a Prius.â€
'Killer' shows a man dragging a dead body into the lake. 'Lover' shows a wife making out with the gardener while the husband is at the doorsteps (How very Desperate Housewives). And 'Prostitute' shows a man in a Prius chatting up a street hooker.
These ads aren't actually official, they were created by art director David Krulik (Bed & Breakfast Advertising Agency) as an unsolicited project during his spare time to enhance his portfolio and gain word of mouth.
The ads were photographed by Luke Stettner.
I think Krulik did a great job in producing ads that are more exciting than most official Toyota campaigns. He surely deserves the attention.
I wouldn't forgive a man killing me or doing my wife unless he has a Lamborghini. That's how I roll.
Toyota Prius Campaign
Prostitute, Lover, Killer
Trend Themes
1. Provocative Advertising - Opportunities to create edgy and attention-grabbing campaigns that push societal boundaries to generate buzz and brand recognition.
2. Unofficial Brand Advocacy - The potential for talented individuals to create unsolicited projects to enhance their portfolios and gain recognition, showcasing their skills and creativity.
3. Alternative Vehicle Marketing - The use of unconventional and bold advertising strategies to promote eco-friendly vehicles, challenging traditional approaches in the automotive industry.
Industry Implications
1. Advertising - The advertising industry can embrace the use of provocative and attention-grabbing campaigns to captivate audiences and create a unique brand image.
2. Creative Portfolio Development - The creative industry can leverage unsolicited projects as a means to showcase talent, gain word of mouth, and attract new opportunities.
3. Automotive - The automotive industry can explore alternative marketing strategies and disrupt traditional approaches to promote eco-friendly vehicles, targeting a broader consumer base.