In order to show off the new Toyota C-HR, an experiential pop-up was created in close proximity to Gabriel's Wharf on London's South Bank.
The pop up, or as it is being called, the "pod," challenges attendees to "unlock their city" through a variety of interactive elements. In the pod, the C-HR is artfully stationed in front of an interactive mural, which can be manipulated via a touchscreen station that sits in front of the art piece. Attendees are invited to design their own creative backdrop for the new Toyota car using a variety of colors and patterns. Once they have finished creating their design, attendees are invited to share their creations on social media.
Alongside this interactive exhibit, Toyota fans also have the chance to partake in architectural city-inspired quizzes or create their own music track at a music-mixing station.
Artful Automotive Pop-Ups
This Interactive Pop-Up Showcases the All-New Toyota C-HR
Trend Themes
1. Experiential Pop-ups - Brands can create immersive brand experiences and increase engagement by designing interactive pop-ups that communicate messages.
2. Interactive Murals - Incorporating digital elements into public murals can create interactive installations that drive foot traffic and user-generated content.
3. Social Media Engagement - Brands can leverage user-generated content by encouraging attendees to share their interactive experiences on social media.
Industry Implications
1. Automotive Industry - Automakers can enhance brand awareness and attract potential customers by designing interactive experiences for their new car model launches.
2. Advertising Industry - Advertising agencies can utilize experiential marketing and interactive pop-ups to produce creative brand experiences for their clients.
3. Art and Design Industry - Artists and designers can use digital technology to create interactive murals and drive brand awareness for businesses and corporations.