British catalog retailer Argos updated its app to offer augmented reality toy previews of LEGO models.
This new feature for iOS devices gives consumers the chance to see a digital version of over 30 LEGO toy sets come to life before their eyes, with more to be introduced in July of this year. With the aid of the Argos application, users are able to select an AR view to see an animated version of a completed model appear, built fully to scale. As such, consumers are able to get a sense of what a constructed version of the building block toys will look like in the home. For more detail, app users may also make the most of a zoom feature to see the details of each toy playset.
AR Toy Previews
Argos Launched Augmented Reality LEGO Models Via Its App
Trend Themes
1. Augmented Reality Toy Previews - Using AR technology to provide consumers with a realistic preview of toys before purchase.
2. Digital Enhancements for Physical Products - Integrating digital elements into physical products to enhance consumer experience and engagement.
3. Interactive Shopping Apps - Developing mobile applications that allow users to interact with products in new and immersive ways.
Industry Implications
1. Retail - Retailers can utilize augmented reality technology to enhance the shopping experience and drive sales.
2. Toy Manufacturing - Toy manufacturers can explore opportunities to incorporate augmented reality features into their product catalogs and marketing strategies.
3. Mobile App Development - Companies specializing in mobile app development can capitalize on the growing demand for interactive and immersive shopping experiences.