Sugar For All, a team of graphic and communicative designers based out of Germany, created a lovely duo of toy dreidels. The traditional Hebrew toy combines its classic aesthetic with modern graphics and typography. They are a part of a project called 'Wooden Objects with Lettering.'
The old-fashioned spinners are handcrafted with gorgeous wood that was smoothed to perfection. Usually, dreidels are left in their raw wooden form and are then painted, but the creatives behind Sugar For All, added a simple concept to make a bold toy that is so nice it could just be used for display purposes.
The dreidels, aptly called 'Typo Spinners,' are covered in black letter designs from top to bottom. However, just don't try to read the letters while you play the game. A dreidel won't be the only thing spinning -- so will your head.
Typographic Spinning Toys
Sugar For All Created These Toy Dreidels Adorned with Type
Trend Themes
1. Modernized Traditional Toys - Creating modern graphics and typography on traditional toys offers a disruptive innovation opportunity for toy manufacturers.
2. Decorative Display Toys - Designing toys that are visually appealing and suitable for display purposes taps into the trend of decorative toys as home decor.
3. Enhanced Aesthetics in Toy Design - Incorporating beautiful wood materials and eye-catching letter designs on toys presents disruptive innovation opportunities in the toy design industry.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can explore new design concepts by incorporating modern graphics and typography on traditional toys.
2. Home Decor - The decorative toy trend opens up opportunities for the home decor industry to create visually appealing toys that can also serve as decorative displays.
3. Graphic Design - Graphic designers can leverage the trend of enhanced aesthetics in toy design by utilizing wood and incorporating letter designs to create visually stunning toys.