A campaign by Ecuadorian ad agency Maruri Grey called Toy Box was built to help the environment through packaging design. Built for appliance manufacturer Mabe, the campaign redesigned boxes to help give them a second life. Instead of the traditional printing, Mabe boxes were created with designs on them that let kids turn them into toys.
Stencils and instructions were printed on the packaging in order to turn large boxes in toys. Boxes could be transformed into wonderful props for kids to play and imagine with. Maruri Grey developed castles, cars or rockets that could be made with some cutting.
Since Mabe is one of the largest Latin American appliance manufacturers, Making boxes reusable is sure to have a large impact on landfills in the short term.
Upcycled Play Boxes
The Toy Box Campaign Transforms Packaging into Playthings
Trend Themes
1. Upcycling Packaging - There is an opportunity for businesses to redesign their packaging to have a second life as a toy, furniture, or something else entirely.
2. Print-free Packaging - By eliminating traditional printing methods, businesses can appeal to environmentally-conscious consumers and reduce landfill waste with packaging designed for reuse.
3. Do-it-yourself Toys - Interactive packaging can provide innovative ways for children to engage with a product beyond its intended use, leading to an opportunity to reimagine products for future releases.
Industry Implications
1. Consumer Electronics - Companies in this industry can explore the potential to make use of interactive packaging to differentiate themselves from competitors and better appeal to sophisticated consumers.
2. Toy and Game - There is a big opportunity for this industry to create an entirely new category of toys that are made from upcycled packaging or interactive packages bring a new level of interactivity to existing products.
3. Fast Food - Domestic restaurants and fast food chains can successfully leverage upcycling packaging by using recycled, biodegradable, and creative packaging to promote their menu items in environmentally-friendly packaging.