Two Roads Brewing Company, which has made a name for itself with its hoppy offerings ever since it launched at the tail-end of 2012, has gone ahead and launched its famous double IPA in a truly imposing format that manifests in the form of a 19.2-ounce can.
The 'Road 2 Ruin Double IPA' is an unabashedly hoppy offering that makes use of as many as seven hop varieties sourced from the Pacific Northwest and including such household names as Citra, Centennial, Cascade and Amarillo. The offering of this beer in a massive 19.2-ounce can means that this eight percent ABV beast can now be enjoyed in a truly imperial fashion by lovers of boldly hoppy beverages.
In the words of Brian Duprey, senior director of national accounts at Two Roads, the ultra-tell format of the 'Road 2 Ruin Double IPA' is a 'perfect mix of pack size, style and branding all coming together' to create a package that is 'too tempting to resist.'
Towering Double IPAs
The 'Road 2 Ruin' Beer is Being Offered In an Imposing 19.2-Ounce Can
Trend Themes
1. Imposing Beer Cans - Opportunity for beer companies to offer different sizes and shapes of cans to enhance branding and target specific customer preferences.
2. Boldly Hopped Beverages - Craft breweries can experiment with new hop varieties to create unique and distinctive flavor profiles that appeal to hop-loving consumers.
3. Increased Alcohol Content - Opportunity for breweries to create high ABV beers that cater to customers who are seeking a more intense drinking experience.
Industry Implications
1. Beer Manufacturing - Breweries can leverage the increasing demand for new and unique beer offerings to develop and market innovative products.
2. Packaging Design - Packaging companies can create unique and distinctive can designs that cater to the growing interest in craft beer culture.
3. Beverage Distribution - Distributors can cater to the demand for craft beer by offering a wider range of products to retailers and bars, and utilizing social media to promote new releases.