In celebration of what many know as the marijuana holiday, adidas unveiled its Towelie Campus 80s, a limited-edition release that pays homage to the beloved 'South Park' character.
The sneakers boast textured uppers to match the cartoon towel, with the light blue shade of the material providing plenty of contrast to the tellingly pink eyes that are included on the tongues of the shoes. The sneakers are completed with white three-stripe branding, matching white soles, and blue laces. On the laces, adidas also includes a Towelie tag, which can either be left on the sneakers or taken off and used as a keychain. The sneakers come packaged in a co-branded adidas x South Park box.
Cartoon Stoner Sneakers
The adidas Towelie Campus 80s Were Launched to Celebrate 4/20
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Industry Implications
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