Nike launches a new tonal iteration of the signature Air Max 95 sneaker model for the season that arrives in the Tour Yellow colorway palette. It is complete with the anatomy-themed paneling detail throughout the upper, which features yellow this time around. It can be seen detailing the eye stays and the branding details as well.
The accenting colors include black and wolf grey along with white and tan to add more tonal contrast. It is made from mesh and rubberized detail to add different types of textures. To add an even more vibrant touch to the shoe, it is marked with hi-vis hints for a reflective hue. It all rests on top of a full-foot Air cushioning for comfort.
Bright Tonal Chunky Sneakers
Nike's Air Max 95 Sneaker Model Gets a Tour Yellow Colorway
Trend Themes
1. Tonal Chunky Sneakers - Opportunity for sneaker companies to focus on creating attractive color schemes using monochromatic tones in their chunky footwear
2. Anatomy-themed Paneling Detail - Opportunity for sneaker companies to create unique designs for their chunky sneakers by incorporating interesting themes like anatomy-themed paneling
3. Hi-vis Reflection - Opportunity for companies across industries to incorporate reflective materials or accents in their products for more visibility and safety
Industry Implications
1. Footwear - Opportunity for the footwear industry to create more eye-catching chunky sneakers with unique design elements
2. Fashion - Opportunity for the fashion industry to adopt the trend of chunky sneakers with bold color schemes and edgy design features
3. Safety Gear - Opportunity for safety gear companies to incorporate hi-vis reflection technology into their products to promote safety and visibility for workers