Pizza Hut recently announced that it is launching a search for brand ambassador to tour US colleges and document the experience on social media. With many brands trying to increase engagement at the college-level, this new promotion demonstrates one strategy that food companies can use to tie their products to certain rituals such as sporting events.
The search for the 'Pizza Hut All-American' entails finding an athletic, sports-loving student willing to travel across the country and tour US colleges. The brand ambassador will have to attend as many NCAA Division 1 games as possible and document their experience on social media in order to show "how Pizza Hut is fueling fandom and celebrating NCAA championship." The job pays $50,000 for the year and is pegged as the "opportunity of a lifetime" for any pizza-loving sports fan.
Sporty Pizza Brand Ambassadors
Pizza Hut is Looking for a Brand Ambassador to Tour US Colleges
Trend Themes
1. Campus Brand Ambassadors - There is a growing trend of brands seeking brand ambassadors to tour college campuses and engage with students.
2. Social Media Documentation - Brands are increasingly using social media platforms as a way to document and promote their on-campus activations or experiences.
3. Sports-focused Marketing - Food companies are leveraging the popularity of sporting events to connect their products with the excitement and rituals associated with sports.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the opportunity of hiring brand ambassadors to create buzz and engage with college students.
2. Marketing and Advertising - Marketing and advertising agencies can offer their services to brands looking to develop and execute campus ambassador programs that target specific college demographics.
3. Sports and Entertainment - The sports and entertainment industry can collaborate with food brands to create unique fan experiences and integrate products into sporting events.