You finally scored tickets to your favorite show, but there's one problem -- no one else you know is going to the show either. Luckily there is an app for that. 'Meet On The Way' is the latest app to make the concert-going experience a more interactive one.
Created in Toronto by Noah Kochanowicz, a 20-year-old programmer, Natasha Fonseka, 26, and Emily Gillis, 23, the app makes it so users can find others attending the same show and make plans to meet and mingle before, during and/or after the show.
You can log in with Facebook and there's very little information you have to disclose about yourself other than meat and alcohol preferences.
Along with Toronto, the service is offered in Montreal, Vancouver, Ottawa, London, Calgary, Omaha, San Francisco, Austin and New York.
Mingling Concert Apps
'Meet on the Way' Connects Users with Strangers Attending the Same Concert
Trend Themes
1. Concert-going Social Networking - Apps that connect concertgoers to make the experience more social and interactive.
2. Location-based Meetup Apps - Apps that use location data to help users meet and connect with others in real-time.
3. Minimalist Personal Data Disclosure - Apps that require minimal personal information to connect users with others in their vicinity.
Industry Implications
1. Event Planning - Opportunities for event planners to utilize technology to improve the event experience and create new revenue streams.
2. Social Media - Social media companies can integrate location-based features to allow users to connect in-person.
3. Hospitality - The hospitality industry can collaborate with these apps to offer services and promotions to users attending events.