While most traditional medicines boast a less than exciting brand identity, the Esteve Topionic uses bright colors and block typography to create a strong visual statement. The medicine manufacturer's new identity was conceived by Barcelona-based creative studio ELISAVA who looked to the periodic table of elements for its inspiration.
Boasting elemental and color-coded details, the Esteve Topionic's packaging is both clinical and visually striking, transforming common medicine bottles into playful containers. Topionic is a povidone-iodine healing solution often used to remedy cuts and abrasions on the skin and is presented here in a convenient spray bottle form.
In addition to ELISAVA's clever spray mechanisms, the studio also uses different colors to categories different Topionic varieties. These varieties pertain to varying ailments and range in potency levels.
Elemental Medicine Packaging
Esteve's Topionic Packaging References the Periodic Table of Elements
Trend Themes
1. Elemental Packaging Design - Opportunity for pharmaceutical companies to utilize unique, visually appealing packaging inspired by the periodic table of elements.
2. Color-coded Product Differentiation - Incorporating various colors to differentiate between products and strengths could increase customer engagement and ease of use in the pharmaceutical industry.
3. Playful Healthcare Packaging - Utilizing playful design elements in healthcare packaging could differentiate a product in a traditionally boring market, appealing to younger consumers.
Industry Implications
1. Pharmaceuticals - Opportunity for pharmaceutical companies to stand out in a crowded market by incorporating creative packaging designs and color-coded product differentiation.
2. Healthcare - Applying playful design elements to healthcare packaging could create a more engaging experience for patients and potentially increase medication adherence.
3. Design - Design studios and packaging companies have an opportunity to innovate in the healthcare and pharmaceutical industries by incorporating creative and unique packaging designs.