'Unicorn Tears' is the name of a beautiful Too Faced lipstick that features an iridescent shimmer of blue, pink and purple colors. The cosmetic product is a part of the brand's Le Creme collection, which is touted to provide a "super-luxe combination of creamy color and intense hydration for unprecedented ultra-comfortable wear."
While the product is in fact a lipstick, it has been attracting a ton of attention on social media as of late from consumers who are using it as a blush, an eyeshadow or a highlighter.
As of late, several new products are appearing on the market with whimsical unicorn branding—including the new 'UNICORN' chocolate flavor from Ritter Sport, as well as a rebranded gin liqueur product from Firebox that is also identified as 'Unicorn Tears.'
Mystical Iridescent Lipsticks
This Shimmery Too Faced Lipstick is Named After 'Unicorn Tears'
Trend Themes
1. Iridescent Makeup - The rise of iridescent makeup opens up opportunities for creating more products with iridescent finishes for different applications such as blush, eyeshadow and highlighter.
2. Whimsical Branding - The popularity of unicorn-themed branding presents an opportunity for businesses to create more magical and fantastical products that appeal to consumers.
3. Multi-functional Products - The trend of consumers using this lipstick as a blush, eyeshadow or highlighter suggests a demand for multi-functional beauty products that can be versatile for different uses.
Industry Implications
1. Cosmetics - Cosmetic companies can explore creating more iridescent makeup products such as eyeshadows, highlighters, and multi-functional products with iridescent finishes.
2. Food and Beverage - Food and beverage companies can create more whimsically branded products with magical and fantastical themes, inspired by the popularity of unicorn-themed branding.
3. Alcohol - Alcohol companies can explore creating more products with playful and whimsical themes, such as unicorn-themed branding, to appeal to a wider range of consumers.