Purple toning shampoos and conditioners are essential for those who want to maintain their hair color, prevent damage and avoid the appearance of brassy shades—while these both of these options involve washing and rinsing the hair, EVA NYC is introducing a new, no-rinse toning foam.
As well as producing the Tone It Down! Purple Shampoo and Conditioner, Eva NYC is launching a Tone It Down! Toning Foam that will appeal to those who appreciate the simplicity of a low-maintenance leave-in treatment.
The purple toning foam for blonde hair is meant to be applied evenly to damp hair and styled as desired. As well as being able to experience enhanced color and shine, consumers will also find their locks nourished with vitamins, nutrients and the Keravis Protein Complex in the purple-based hair product.
Toning Purple Foams
The EVA NYC Tone It Down! Toning Foam is a No-Rinse, Leave-In Treatment
Trend Themes
1. Purple Toning Foams - Disruptive innovation opportunity: Develop a no-rinse toning foam that targets different hair colors.
2. Low-maintenance Leave-in Treatments - Disruptive innovation opportunity: Create innovative leave-in treatments that provide effective hair care without the need for rinsing.
3. Enhanced Color and Shine - Disruptive innovation opportunity: Develop advanced hair products that not only tonify but also provide nourishment and shine to the hair.
Industry Implications
1. Hair Care - Disruptive innovation opportunity: Revolutionize the hair care industry by introducing more convenient and efficient toning products.
2. Beauty - Disruptive innovation opportunity: Combine beauty and hair care by creating multi-functional products that enhance both color and overall hair health.
3. Cosmetics - Disruptive innovation opportunity: Incorporate toning foams as part of cosmetic routines, offering customers a comprehensive solution for hair color maintenance.