The new TomTom 'Spark' adopts a shorter name and a less bulky form than the TomTom Multi-Sport Cardio Sport Watch released last year. As TomTom moves into the fitness wearables market, it launched the Spark with a fresh approach, rethinking all aspects of the design with an emphasis on simplicity.
With minimalism in mind, the Spark is designed to have consumers pay for only the features they would need. For instance, there are multiple versions of the Spark, which come with bare-bones features, such as either sleep or activity tracking, heart rate monitoring or 3GB storage capabilities. There are also two additional TomTom Spark models available that come with branded Bluetooth headphones.
As well as functioning as a simplistic fitness watch, the Spark also comes with Cardio + Music, capable of storing about 500 songs.
Pared-Down Fitness Watches
The TomTom 'Spark' is a Simplified Activity Monitor and Music Player
Trend Themes
1. Simplified Fitness Wearables - Opportunity to develop fitness wearables that prioritize simplicity and offer customizable features.
2. Minimalist Design - Disruptive innovation opportunity to create sleek and streamlined wearable devices.
3. Hybrid Activity Monitors - Opportunity to create fitness monitors that combine multiple features, such as activity tracking and music playback.
Industry Implications
1. Fitness Wearables - Opportunity for companies to create simplified, customizable fitness wearables.
2. Consumer Electronics - Disruptive innovation opportunity to design minimalist and sleek wearable devices.
3. Music Technology - Opportunity to develop wearable devices that integrate music playback and fitness tracking features.