With the American election just around the corner, the Toms Vote 2012 slip-ons are just the ticket for showing your political preference.
The shoes come in a variety of options including Republican that features a red elephant, Democratic with a blue donkey, a pair with both the elephant and donkey or a neutral option with the word VOTE emblazoned in red and blue. Each style is available in men's and women's sizing.
Contrary to what you may think, the Republican option has been selling the most number of pairs. This may come as a surprise to some, as Toms shoes are often attributed with a much more liberal, democratic approach to business and charity.
Looking to snag a pair? Be quick as the sneakers are limited in number and sure to become a coveted piece of memorabilia as the election race continues.
Election-Savvy Slip-Ons
Show Your Political Pride with These Simple Sneakers
Trend Themes
1. Political Shoes - Footwear options that allow people to express their political beliefs present an opportunity for businesses to cater to a specific market segment.
2. Limited Edition Marketing - Limited edition merchandise tied to popular events provides an opportunity to create buzz and urgency in sales.
3. Subtle Activism - Products that allow individuals to subtly express their beliefs or values provide an opportunity for businesses to tap into socially-conscious consumers.
Industry Implications
1. Fashion - Fashion brands can leverage the trend of political shoes to attract customers who want to express their beliefs through their clothing choices.
2. Marketing and Advertising - Marketing agencies can use the idea of limited edition merchandise tied to popular events to help brands generate buzz and engagement.
3. Political Campaigns - Political campaigns can leverage the idea of political footwear as a fundraising tool to engage donors and supporters.