Tombstoning is the name given to the crazy act of jumping from cliffs and monuments along the seashore in the UK. The aptly named sport indicates the danger of the activity, which some Brits refer to as the sport of drunken idiots.
Implications - Although this ridiculous activity has taken many lives over the past few years, an outdoor pursuits organization is still holding to the claim that it is safely supervised. They suggest that people who want to experience the rush and thrill should do so in controlled conditions. Of the deaths that occurred, 75 percent were men and drinking was listed as a factor for many of their fatal jumps.
Tombstoning Craze
Drunken Idiot's Sport
Trend Themes
1. Safety-supervised Extreme Activities - Opportunities for organizations to provide controlled conditions for extreme activities to reduce the risk of injury and increase participation.
2. Alcohol Consumption Tracking Devices - Innovative technology for tracking alcohol consumption could help reduce the number of incidents related to alcohol consumption during extreme activities.
3. Virtual-reality Extreme Sports - Virtual-reality experiences that allow people to experience the adrenaline rush of extreme activities without the inherent dangers could be the future of extreme sports.
Industry Implications
1. Outdoor Pursuits - Opportunities for outdoor pursuits organizations to provide safe, supervised experiences that allow people to still participate in extreme activities while minimizing the risk of injury.
2. Wearable Technology - Innovative new technology for tracking alcohol consumption could be useful for wearable tech companies looking to expand into the health and wellness space.
3. Virtual-reality Industry - The virtual-reality industry could capitalize on the growing demand for adrenaline-filled extreme sports experiences without the need for safety concerns.