Starring the multi-talented Julia Frakes, the Tomboy Autumn/Winter 2012 ads give glamour to boyish style.
The self-described "politics & history nerd" looks stunning in this display of androgynous layering. Featuring staple pieces for the chilly season, the über cool model sports the season's offerings with the a hipster-like grace. The avant-garde everyday wear boasts lush knits, luxe denim, fur trimmed waistcoats, maxi cardigans and printed button downs.
The palette for Tomboy's collection consists of black, white, gray and peacock blue with the occasional splash of floral print. Flawlessly capturing the model's vibrant red locks and porcelain white skin, photographer Maciek Kobielski's work is complemented by the styling of Dianna Lunt. Both contemporary and casual, the collection displays epitomized fall layering.
Minimalist Gamine Campaigns
The Tomboy Autumn/Winter 2012 Ads Star the Hip Julia Frakes
Trend Themes
1. Androgynous Fashion - Opportunity for disruption: create gender-neutral clothing lines that blur the lines between men's and women's fashion.
2. Contemporary Casual Wear - Innovative designs that incorporate comfortable and casual styles that can be worn every day.
3. Layering Revival - Create innovative layering techniques that allow for comfort and style in cool weather.
Industry Implications
1. Fashion - Design and manufacture androgynous clothing to fill the gap in gender-neutral and gender-fluid clothing offerings.
2. Photography - Create unique photo campaigns for fashion brands that capture androgynous fashion styles.
3. Textile Manufacturing - Produce materials for layering techniques designed specifically for cooler weather, offering greater convenience and comfort.