OMEGA, the Swiss watchmaker and Official Timekeeper of the Olympic Games, added two new timepieces to its celebratory Tokyo 2020 Collection. The collection has Master Chronometer certification that denotes the watches' precision and accuracy. This certification extends to the two new Seamaster Aqua Terra timepieces—a 38mm ladies watch and a 41mm men's watch.
Both luxury watches have Olympics-inspired exteriors with gold cases accented by blue ceramic dials and leather straps. The gold and blue color scheme is reflective of the Tokyo 2020 branding and borrows the checkered 'ichimatsu moyo’ pattern of the Olympic Podium. In addition, the watches' case backs feature the Olympic logo and reveal the movement beneath. The Tokyo 2020 Collection is available for preorder from the OMEGA website.
Olympics-Inspired Luxury Watches
OMEGA Added Two Gold Timepieces to the Tokyo 2020 Collection
Trend Themes
1. Luxury Olympics-inspired Watches - The luxury watch industry can create collections inspired by iconic events such as the Olympic Games to cater to a niche audience and generate exclusivity-to-customer converting rates.
2. Master Chronometer Certification Trend - Watch industry players can leverage the increasing demand for advanced technological watches by certifying products for precision, durability, and accuracy using a Master Chronometer certification.
3. Color Schemes and Patterns as Design Elements - Designers of watches and other luxury items can take inspiration from emblematic events, cultural trends, or historical patterns to create unique designs that customers can associate with a particular time or emotion.
Industry Implications
1. Luxury Watches - Luxury watch brands can leverage events, icons, and global trends to create limited collections or endorse particular values and experiences.
2. Sports Event Sponsorship - Companies can increase brand awareness, enhance prestige, and reach niche audiences by becoming sponsors or official partners of high-profile sports events.
3. Precision Timepieces and Technology - Watch industry players can capitalize on the increasing demand for highly-precise, technologically advanced, and long-lasting watches to create customizations and certifications that meet customer expectations and improve product differentiation.