ToiletPaper launched a new collection of bath and body products with its typical irreverent style. The latest products take inspiration from surrealist aesthetics and feature bold and vibrant packaging designs. The brand was founded by Maurizio Cattelan and Pierpaolo Ferrari.
The ToiletPaper Beauty collection was created in collaboration with La Bottega, an Italian manufacturer of cosmetic products for luxury hotels. All the products feature bold graphics, such as an image of saucy spaghetti on a soap bottle and playing cards wedged between butt cheeks for a home fragrance spray. Each product is scented by drinks mixologist Oscar Qualiarini to create a punchy beauty line. ToiletPaper Beauty aims to become an exciting new brand in the beauty and cosmetics industry.
Surrealist Beauty Lines
ToiletPaper Launched a Collection of Surreal-Themed Bath ad Body Products
Trend Themes
1. Surrealist Bath and Body Products - Opportunity for disrupting the bath and body industry by creating bold and visually stunning packaging designs inspired by surrealist art.
2. Irreverent Beauty Lines - Opportunity to disrupt the beauty industry by incorporating graphic, provocative, and unique designs into product branding and packaging.
3. Crossover Collaborations - Opportunity to disrupt the manufacturing industry by forming collaborations between unlikely partners, such as artists and cosmetic product manufacturers.
Industry Implications
1. Cosmetics - ToiletPaper Beauty disrupts the beauty and cosmetics industry with their combination of bold packaging design and unique product scents.
2. Luxury Hotels - La Bottega disrupts the luxury hotel industry by partnering with ToiletPaper Beauty to create a collection of bath and body products with bold and provocative designs.
3. Art - ToiletPaper Beauty disrupts the art industry with their surrealist-inspired packaging designs that bring art into the everyday lives of consumers.