'TogetherLetters' is positioned as a way for consumers to stay connected with one another in more passive, authentic manner outside of social media by utilizing a newsletter-inspired user experience. The platform works by allowing groups to connect with one another on an intimate basis over email where they will be prompted to collaborate with their own update. This will then be shared with the whole group to offer everyone a quick snapshot of what's going on in everyone's life at the moment.
'TogetherLetters' offers an alternative to social media that can be set up for use weekly, bi-weekly, monthly or quarterly and are only available via email to keep information between users as private and secure as possible.
Collaborative Newsletter Platforms
'TogetherLetters' Helps Users Connect Outside of Social Media
Trend Themes
1. Collaborative Newsletters - There is potential to disrupt the way people communicate by creating more collaborative newsletter platforms.
2. Passive Engagement - Developing platforms that promote passive engagement could provide new opportunities in the social media industry.
3. Non-social Media Communication - Creating alternatives to social media for personal communication could be a growing trend in the tech industry.
Industry Implications
1. Email Marketing - TogetherLetters is a prime example of how email marketing can be used in a new way to foster collaborative communication.
2. Social Media - This platform provides an alternative to social media, making it a competitor to the industry.
3. Privacy & Security - Platforms like TogetherLetters highlight the need for increased privacy and security measures in the tech industry.