In order to help people—particularly those in relationships—improve their sleep and get along better with their partner, IKEA released the 'TOG-ether bundle.' This bedding set makes it possible for couples to each have their own single duvet to best fit their needs.
Inspired by a Swedish sleeping tradition, IKEA is now offering sleep products with different TOG ratings, such as 7.5 TOG or 12 TOG, which offer different levels of weight and warmth.
On top of there being some lifestyle choices that should be observed for a good night of rest, there are also individual sleeping preferences that must be taken into account. This new sleeping system from IKEA also addresses a common issue among couples—bedding being stolen in the middle of the night.
Individual Couples Duvets
IKEA's 'TOG-ether bundle' Offers Two Single Duvets for a Couple
Trend Themes
1. Individualized Bedding - The 'TOG-ether bundle' from IKEA represents a disruptive innovation opportunity for retailers to explore greater customization and individualization in bedding products for individuals and couples.
2. TOG Rating System - The introduction of the TOG Rating System by IKEA presents an opportunity for bedding manufacturers to adopt and improve this system to offer customers more options and control over their sleeping environment.
3. Couple-centered Sleep Products - The launch of the 'TOG-ether bundle' underscores a chance for businesses to design products with couples in mind and cater to their specific sleep preferences and needs.
Industry Implications
1. Bedding and Linens - The bedding and linens industry could be disrupted by scalable shifts towards customizable bedding solutions for individuals and couples.
2. Home Furnishings - Home furnishings companies could capitalize on the trend towards couple-centered products and provide comfortable and affordable bedding options that appeal to individual preferences.
3. Wellness and Health - The focus on individual sleep preferences and needs underscores an opportunity within the wellness and health industry to promote the benefits of good quality sleep among partners and develop innovative solutions that enhance the quality of sleep for individuals.