Tito's Handmade Vodka released its Tito's Staycation U.S. Trend Report as part of the 'Staycation with Tito's' campaign. The report showcases creative variations of well-known vacation-themed cocktails such as the Piña Couchalada (a twist on the Piña Colada), Sex on the Bed (a variation of the Sex on the Beach), and My Time (inspired by the Mai Tai).
The Staycation with Tito’s campaign is designed to elevate this summer’s staycations to new heights, as Tito’s aims to show that paradise can be wherever you are. Some notable findings from the trend report include that Staycations are a major trend for summer 2024, with 55% of Americans planning or interested in taking one. Reasons for staycations include having fun in their area, being on a tight budget, and being convenient for pet owners. Cocktails are considered an essential part of the staycation experience by 65% of respondents.
Vodka-Inspired Vacations
Tito's Handmade Vodka Released Its Tito's Staycation U.S. Trend Report
Trend Themes
1. Staycation Popularity - The increasing popularity of staycations offers unique opportunities for local tourism and hospitality industries to innovate.
2. Cocktail Creativity - Crafting new and imaginative cocktails tailored for at-home enjoyment addresses a growing consumer desire for accessible luxury.
3. Pet-friendly Travel - The convenience of staycations for pet owners highlights a substantial market for services and products catering to pet-inclusive experiences.
Industry Implications
1. Hospitality - The hospitality industry can leverage the staycation trend to reposition local stays as premium experiences.
2. Beverage - The beverage industry has the chance to create novel drink mixes that enhance the at-home vacation experience.
3. Pet Services - Pet service providers can innovate by offering packages and products that make local travel more enjoyable for pet owners.