Lithuanian-born textile designer Loreta Bilinskaite-Monie creates the new Tirhal collection for Al Ghadeer Emirati Crafts. The collection is launching for the first time beyond the United Arab Emirates and delivers a modern iteration of traditional Emirati design. The word 'Tirhal' means 'journey' and it is meant to take those through a celebration of its ancient tribal roots to today's society.
It features the works of 16 Bedouin women who took part in the Al Ghadeer Emirate Crafts program, creating pieces by hand using sustainable materials. Loreta Bilinskaite-Monie notes, "This design is a homage to the traditional life of Bedouin women – its authenticity and sustainability. My aim was to showcase these weavings as their identity, their personal narrative, and to connect this rich social heritage with the sustainable, practical, and modern vision of the UAE."
Traditional Emirati Design Collections
Loreta Bilinskaite-Monie Designs the Tirhal Collection
Trend Themes
1. Modern Iteration of Traditional Emirati Design - The Tirhal collection by Loreta Bilinskaite-Monie offers a contemporary interpretation of Emirati design, merging ancient tribal roots with modern society.
2. Handcrafted Sustainable Materials - The Tirhal collection features pieces created by 16 Bedouin women using sustainable materials, highlighting the importance of traditional craftsmanship and eco-friendly practices.
3. Connecting Social Heritage and Modern Vision - Loreta Bilinskaite-Monie's design aims to connect the rich social heritage of Bedouin women with the sustainable, practical, and modern vision of the UAE, bridging the past and present.
Industry Implications
1. Textile and Fashion Industry - The Tirhal collection presents an opportunity for the textile and fashion industry to explore the fusion of traditional Emirati design with contemporary aesthetics, attracting a diverse customer base.
2. Ethical and Sustainable Fashion - With its focus on handcrafted sustainable materials, the Tirhal collection aligns with the ethical and sustainable fashion industry, offering an opportunity for collaboration and conscious consumerism.
3. Cultural Preservation and Heritage Industries - The Tirhal collection showcases the cultural preservation and heritage industries, providing a platform for the promotion and preservation of Emirati traditions and craftsmanship.