Everyone surely has a mistake or decision from their past that they’d like to correct. But, what if we could? That is the question this new ad campaign for Tippex correction fluid poses. "What if Tippex could work for every mistake we made?"
The print ads replace mistakes from your past with huge Tippex bottles. This includes the groom at the altar, the baby that was not planned, and the person you wake up in bed with after drinking too much wine.
Granted, the idea is useless and obsolete since we know that Tippex cannot actually do that, but the execution is still fun.
The ads were done by The Jupiter Drawing Room, Cape Town.
Visual Remorse Ads
Tippex: Made a Mistake Campaign
Trend Themes
1. Correction Fluid Ads - Opportunity for correction fluid brands to create humorous and relatable ad campaigns that capitalize on the desire for a second chance.
2. Remorse Marketing - Potential for advertisers to create campaigns that tap into consumers' emotional desire to fix regrets or mistakes from their past.
3. Humorous Advertising - Growing trend of using humor in advertising to create a memorable and shareable impression among consumers.
Industry Implications
1. Office Supplies - Opportunity for brands in the office supplies industry to create innovative products that offer unique solutions to consumers' needs.
2. Advertising - Rising demand for creative and engaging advertising campaigns that reach and resonate with target audiences, across multiple channels.
3. Marketing and PR - Potential for marketers and PR professionals to leverage the emotional appeal of remorse and redemption in their campaigns, to build brand loyalty and attract new customers.